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The corporate image refers to how perceive a company. It is a generally accepted definition of what a company "means." Creating a corporate image is an exercise in perception management. It is created primarily by marketing experts together with those of communication used by public relations , communication campaigns and other forms of promotion to suggest a mental picture public. Typically, a corporate image is designed to be attractive to the public, so the company can cause concern among consumers, create space in your mind, generate wealth mark and thus facilitate product sales. The image of a corporation is not created solely by the company. Other factors that contribute to a company's image could be the media, journalists , unions, environmental organizations and other NGOs . Corporations are not the only form of organization that generate such images. The government , charitable organizations, criminal organizations, religious organizations, political organizations and educational organizations all tend to have a single image, an image that is partially deliberate and partially accidental, partially self-created and partially exogenous.